Pulte Homes Agrees to Acquire its Rival!
Wednesday, April 8th, 2009It has just been reported that Pulte Homes, Inc. is acquiring its rival Centex Corp. at $1.3 billion including a stock-for-stock swap valued at $3.1 billion and the assumption of $1.8 billion in debt.
Pulte Homes, Inc. is a corporation based in Bloomfield Hills, Mich., and was the Tampa Bay area’s fourth largest homebuilder in 2007 for having $130. million on 622 closings as shown in the Tampa Bay Business Journal’s Book of Lists. Among the local Pulte Communities are Palm Cove in Pasco, Valhalla South in Hillsborough County, and Trillium in Hernando County.
On the other hand, Centex was ranked as the 10th on the 2006 list of homebuilders for having $94 million in sales on 395 closings locally. Among the communities for Centex are Southshore Falls, Ashley Pines in Pasco County and Edgewater at Lake Brandon.
The transaction is intended to combine Pulte’s strength in active-adult and retirement housing with Centex’s hefty market share of first-time homebuyers. Also, the acquisition will provide Pulte large tracts of land in Texas and the Carolinas, which are two of the most resilient real estate markets, and a presence in 29 states and Washington, D.C.
According to Pulte’s president and chief executive officer, Richard J. Dugas, Jr., combining the two industry leaders with proud legacies into one company puts Pulte in an excellent position to navigate through the current housing downturn, poised to accelerate the corporation’s return to profitability. “Centex’s significant presence in the entry level and move-up categories is complemented by Pulte’s strength in both the move-up and active adult segments, the latter through our popular Del Webb brand,” he further stated.
Dugas also said that the acquisition will give the Pulte “considerable presence in more than 59 markets across America and that it also allows Pulte access to Centex’s holdings in Texas, North Carolina and South Carolina, “two areas that continue to exhibit strength in the face of today’s difficult housing market.
On the part of Centex, Centex Chairman and Chief Executive Timothy Eller said, “this deal is a game-changer, pure and simple.”
When the transaction gets consummated, Pulte shareholders will own approximately 68 percent of the combined company, and Centex shareholders will own approximately 32 percent.
These two companies which were combined will be using the Pulte name and will be based in Bloomfield Hills. However, the firms said a “significant presence” will be maintained in Dallas, which is where Centex was based. The positions of chairman, president and chief executive officer of the combined company will be assumed by Dugas while Eller will become Pulte’s vice chairman and will work as a consultant for two years following the acquisition’s completion.
According to Pulte reports, the company had a net loss of $1.5 billion, or $5.81 per share in 2008 but with a revenue of $6.3 billion. In contrast, it had a net loss of $2.3 billion, or $8.94 per share but with a revenue of $9.3 billion the year before. Centex, on other hand, reported a net loss of $663.9 million, or $5.34 per share, in the quarter ended Dec. 31, on revenue of $872.2 million as compared to a $975.2 million, or $7.94 per share loss, on revenue of $1.9 billion the year before.
The trading of the shares of Centex this Wednesday afternoon is at $9.07 which is 19% higher than its previous close of $7.62. Pulte shares, on the other hand, actually dropped nearly 11% ti $9.61 from its Tuesday close of $10.77. Nonetheless, the combined company will have twice the revenue of its next largest rival, D.R. Horton Inc. Pulte and Centex pulled in a total of $11.61 billion in the last twelve months, compared to D.R. Horton’s $5.82 billion.
Unfortunately, there will be an unspecified number of job cuts as a consequence of this transaction.